Newcall Gallery

Tuesday, December 15, 2009

14.10.09 | Tamsen Hopkinson writing in To say the least

Tamsen Hopkinson for to say the least

14.10.09





how to build: 

i

 

If you really want to know someone, STEP INSIDE their home.

Browse the books on the shelves, peer into the picture frames on

the wall and snoop around the medicine cabinet if you’re so

bold. This is our home. An area known for its poor soil, thrifty

attitude and HARD WORKING PEOPLE. Stubborn, even.

Because you can’t farm thin soils the same way you can a fertile

field. YOU HAVE TO WORK HARDER, ADAPT YOUR

IDEAS AND DO THINGS DIFFERENTLY. And, well, that’s

not so different from making FLAT-PACKED, SELF-

ASSEMBLED furniture in an industry long known for

‘CUSTOM MADE’ and ‘HIGH END’. We’ve come a long way

from being a one-store company in the stony fields. And, at the

same time, it feels like nothing at all has changed. It’s still about

doing more with less, challenging convention, being careful

with MONEY and not letting a single thing go to waste (GOOD

FOR PRICES AND THE PLANET).

 

 

ii

 

We’ve never lost sight of our dream to give everyone the chance

to have a better everyday life at home. That’s why we pack

things in flat boxes, and ask you to LEND A HAND by driving

your own purchases home and ASSEMBLING them yourself.

And why we design our products from SAWMILLS and DOOR

FACTORIES and anywhere else you wouldn’t expect HIGH-

QUALITY home furnishings to be produced – all in order to get

prices lower. We’ve found people all over the world who, deep

down, are at heart, JUST LIKE US. People who hate to throw

money down the drain. People who know the value of money

and are prepared to WORK A LITTLE HARDER for what they

believe in. TOGETHER WE ARE. Transformations can be

QUICK AND SIMPLE. Change the covers on your sofa for an

easy update. Or create your very own carpet from layers of rugs

– you get A NEW LOOK EVERYTIME you rearrange them.

And why not show off your creative side. Just GRAB A

FRAME and head for the textile department – and let your

guests (and your wallet) admire your creative talents.

 

 

 

 

 

 

iii

 

Play with textiles, lighting and rugs to create room within a

room – and everyone gets to enjoy their own space. Luckily,

budgets don’t dictate creativity, and a great bedroom can spring

from a thin wallet. START WITH THE BASE in simple white

and then paint the place with textiles. They’re an easy way to

liven up a room without killing your budget. And since textiles

are a snap to change, that basic white bedroom can end up

GIVING YOU HUNDREDS OF OPTIONS. Just because you

want to cut the clutter, doesn’t mean you want to toss the stuff.

With boxes up high and storage below the bed you get to keep

every soppy love letter and holiday souvenir, while keeping

your room UNDER CONTROL. Why STICK WITH

TRADITION when you can make it better- and brighter? Start

with black or white and then give your bedroom a burst of

colour. Mix the pieces and finishes for a bedroom that’s

practical but never dull. WE ALL NEED OUR SPACE. Shelf

space. Sink space. Breathing space. The double sink solution

helps make your bathroom a functional and harmonious

workspace. TWO LANES, NO WAITING and plenty of

organised storage space at your fingertips.

 

 

 

iv

 

For a professional quality office at home, start with a desk in a

shape that suits how you work. Add legs which can be adjusted

to the height you like to sit at, and some smart storage for the

things you need nearby. AS YOUR NEEDS GROW JUST

KEEP ADDING. Choosing the right work chair is easier than

you think. Although it does require a little thought. Think about

the ACTIVITIES YOU WILL DO in the chair- work, drawing,

etc – and how much time you’ll sit in it. A basic height-

adjustable chair offers all the comfort you’ll need for shorter

periods of time. But for full-time work you may want to vary

sitting positions. Make sure you MAKE THE PERFECT

CHOICE.  Let’s face it, kid’s don’t exactly love shopping.

They’ve got FAR MORE IMPORTANT THINGS TO DO. Like

playing. Let your room work for you 24/7. Mix it. Match it.

Who knew storage could be this fun?

 



Tamsen Hopkinson 2009